Category:Micro Factors

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Generally speaking, the individual human behavior and social action is observed on the micro level. A micro factor influences online participation processes through the characteristics and behaviour of individuals or by means of the technological and organizational infrastructure used by individuals for the purpose of online participation. The individual social actions, direct relationships and contacts of the individuals can therefore be summarized on the meso- and macro-level to larger social levels and events. As an example, age of an individual participant can be seen as a micro factor or as an independent variable that potentially influences e-participation.